Culture Web

The west meets east.

Starbucks

Starbucks United States
Starbucks United States
Starbucks Japan
Starbucks Japan

McDonald

McDonald United States
McDonald United States
McDonald Japan
McDonald Japan
McDonald Taiwan
McDonald Taiwan

Ever wonder why the website in another country look that way and why someone thinks that way? Companies made localization efforts in order to please their customer. To get their product close to the local culture. This book Culture Map by Erin Meyer can give you some answers. Two intro videos recommend for you before dive into the book. Especially Farai‘s fantastic presentation, it‘s so goooood!

Farai Madzima on Bias in Multicultural Teams

Web design across different cultures at SingaporeCSS

Lastly, check out the increment magzine‘s issue on Internationalization:

https://increment.com/internationalization/

https://increment.com/internationalization/