恵方巻

If you live in Japan, you will see all the commercials in the コンビニ are about this.

節分せつぶん (2020’s Feburary 3rd) is the time to when season changes and eat 恵方巻えほうまき. Originates from Osaka in 1940, a food to bring you luck. You can see this twitter search to see how japanese talk about it.

It’s a large, long roll of sushi usually with 7 ingredients (七福神しちふくじん). You hold it. Then

「恵方」の方角に向かって
Face a lucky direction (恵方, 2020 is 西南西 (WSW), 255 degrees).

願いごとを思い浮かべながら目をつむり
Make a wish for this year with your eyes focus on that lucky direction.

無言で丸かじりして一気に食べきる
Munch it in one go silently.

Can’t stop. Finish in one go.
Thinking what you want while eating.

But all shops are selling it also an issue of food waste: