The west meets east.
Ever wonder why the website in another country look that way and why someone thinks that way? Companies made localization efforts in order to please their customer. To get their product close to the local culture. This book Culture Map by Erin Meyer can give you some answers. Two intro videos recommend for you before dive into the book. Especially Farai’s fantastic presentation, it’s so goooood!
Lastly, check out the increment magzine’s issue on Internationalization: